What is Google Analytics and why do I need it?

 

In Google's words:

 

"Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."

 

In my words:

 

"FREE Google Analytics gives you all kinds of ways to track things like how many people have visited your site, what the most visited pages are, what search words were used to find you, what sites you may be linked from, and so much more. If you are trying to market your business through your website (duh), you need to tract the success of your marketing campaigns and FREE Google Analytics is the best way to do this."

 

But don't take my word for it...take the tour!

 

And it's easy.

 

Just sign up for a FREE Google Analytics account and follow the steps. When you reach the end (very quick process) a bit of code that looks like this

 

<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-6538974623-1']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

 

will be generated. Copy it from the website, paste it into an email and send it to me. I'll add it to all the pages in your site. This process can take just a few minutes or a bit longer, depending on the age and size of your site. Call me for details.

 

Did I mention a Google Analytics account is FREE?